Production stills
TBWA\CHIAT\DAY\NY partnered with Elastic to bring the new Nissan logo to life in an organic, natural way.
Working closely with our specialist team, the goal was to craft bold, graphic, photoreal simulations that feel like naturally forming abstract elements. The film needed to be visually striking while also evoking an emotional, human response.
The intention was to create a sensory experience—one that builds wonder and anticipation as the logo gradually emerges in an organic, expressive way.
Client: Nissan
Agency : TBWA\CHIAT\DAY\NY
Agency : TBWA\CHIAT\DAY\NY
Global Creative Director: Mark Sheldrake, Nissan United
Executive Creative Director / Head of Design: Chris Rowson
Senior Copywriter: Chris Santaiti
Associate Creative Director: Tiffanni Spann
Associate Art Director: Louis Prenaud
Motion Graphics Designer: Seokmin Hong
Account Director: Shingo Asami
Global Account Director: Aisha Lo
Senior Integrated Producer: Jessica Fiore
Art Producer: Danny Jackson
Head of Integrated Production: John Doris
Business Affairs Manager: Sarah Giarraffa
Executive Creative Director / Head of Design: Chris Rowson
Senior Copywriter: Chris Santaiti
Associate Creative Director: Tiffanni Spann
Associate Art Director: Louis Prenaud
Motion Graphics Designer: Seokmin Hong
Account Director: Shingo Asami
Global Account Director: Aisha Lo
Senior Integrated Producer: Jessica Fiore
Art Producer: Danny Jackson
Head of Integrated Production: John Doris
Business Affairs Manager: Sarah Giarraffa
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Post Production
Design Studio: Elastic
Creative Director: Duncan Elms
Designers: Carlo Sa, Gryun Kim, Jan Sladecko, Kaya Thomas, Nadia Tzuo, Brandon Parvini, Lynn Cho, Min Shi, Albert Albaladejo
Concept Art & Look Development: Nahuel Salcedo, Damian Sendin, Lilen Herrera, Koji Obara, Mariano Abel, Fede Kanno, Alex Levinton, David Kvien, Job Menting, Rutger van de Steeg, Matias Mastrogiano
Production: Ailin Brunner, Lucia Gutkin
Storyboards: Vince Wei
Design Studio: Elastic
Creative Director: Duncan Elms
Designers: Carlo Sa, Gryun Kim, Jan Sladecko, Kaya Thomas, Nadia Tzuo, Brandon Parvini, Lynn Cho, Min Shi, Albert Albaladejo
Concept Art & Look Development: Nahuel Salcedo, Damian Sendin, Lilen Herrera, Koji Obara, Mariano Abel, Fede Kanno, Alex Levinton, David Kvien, Job Menting, Rutger van de Steeg, Matias Mastrogiano
Production: Ailin Brunner, Lucia Gutkin
Storyboards: Vince Wei
Lead Compositor: Martin Karlsson
CG Supervisor: Chris Clyne
CG Artists: Jun Kim, Seunghyuk Kim, Jose Limon, Ian Ruhfass, Scott Nishiki, Joe Paniagua, Weiyo Sha, Yuo Tengara
C4D Animators & Compositors: Gryun Kim, Yongsub Song, Brandon Parvini, Jan Sladeko, Aziz Dosmetov, Lee Buckley
CG Supervisor: Chris Clyne
CG Artists: Jun Kim, Seunghyuk Kim, Jose Limon, Ian Ruhfass, Scott Nishiki, Joe Paniagua, Weiyo Sha, Yuo Tengara
C4D Animators & Compositors: Gryun Kim, Yongsub Song, Brandon Parvini, Jan Sladeko, Aziz Dosmetov, Lee Buckley
Editors: Jessica Ledoux, Rachel Fowler, Martin Hsieh
Online Editors: Dan Ellis, John Valle
Online Editors: Dan Ellis, John Valle
Senior Producer: Paul Makowski
Associate Producer: Megan Rodriguez
Producer: Danny Hirsch
Deputy Head of Production: Zach Wakefield
Executive Producer: Luke Colson
Head of Production: Kate Berry
Managing Director: Jennifer Sofio Hall
Associate Producer: Megan Rodriguez
Producer: Danny Hirsch
Deputy Head of Production: Zach Wakefield
Executive Producer: Luke Colson
Head of Production: Kate Berry
Managing Director: Jennifer Sofio Hall
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COLOR
Color Studio: a52 Color
Colorist: Paul Yacono
Color Assistant: Corey Martinez
Color Producer: Jenny Bright
Executive Producer: Thatcher Peterson
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SOUND
Music Company: Indestructible
Composer: William Hunt
Final Mix: Wave Studios
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