Production stills
TBWA\CHIAT\DAY\NY came to Elastic with a fantastic brief of bringing the new Nissan logo to life in an organic natural way. 

Collaborating with our specialist team, the aim was to create bold and graphic photo-real simulations that looked and felt like real, naturally abstract elements forming. The film needed to be not only striking on a visual level, but also speak to our intrinsic human emotions. 

It was important for people to feel alive when they watched this. To create a sensory experience. We wanted the emergence of the logo to create a sense of both wonderment and anticipation as it gradually emerges and reveals itself in an organic way.
Client:  Nissan
Agency : TBWA\CHIAT\DAY\NY
Global Creative Director: Mark Sheldrake, Nissan United
Executive Creative Director / Head of Design: Chris Rowson
Senior Copywriter: Chris Santaiti
Associate Creative Director: Tiffanni Spann
Associate Art Director: Louis Prenaud
Motion Graphics Designer: Seokmin Hong
Account Director: Shingo Asami
Global Account Director: Aisha Lo
Senior Integrated Producer: Jessica Fiore
Art Producer: Danny Jackson
Head of Integrated Production: John Doris
Business Affairs Manager: Sarah Giarraffa
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Post Production
Design Studio:  Elastic
Creative Director:  Duncan Elms
Designers: Carlo Sa, Gryun Kim, Jan Sladecko, Kaya Thomas, Nadia Tzuo, Brandon Parvini, Lynn Cho, Min Shi, Albert Albaladejo
Concept Art & Look Development: Nahuel Salcedo, Damian Sendin, Lilen Herrera, Koji Obara, Mariano Abel, Fede Kanno, Alex Levinton, David Kvien, Job Menting, Rutger van de Steeg, Matias Mastrogiano
Production: Ailin Brunner, Lucia Gutkin
Storyboards:  Vince Wei 
Lead Compositor:  Martin Karlsson 
CG Supervisor:  Chris Clyne
CG Artists:  Jun Kim, Seunghyuk Kim, Jose Limon, Ian Ruhfass, Scott Nishiki, Joe Paniagua, Weiyo Sha, Yuo Tengara
C4D Animators & Compositors:  Gryun Kim, Yongsub Song, Brandon Parvini, Jan Sladeko, Aziz Dosmetov, Lee Buckley
Editors:  Jessica Ledoux, Rachel Fowler, Martin Hsieh
Online Editors:  Dan Ellis, John Valle
Senior Producer:  Paul Makowski
Associate Producer:  Megan Rodriguez
Producer:  Danny Hirsch 
Deputy Head of Production:  Zach Wakefield
Executive Producer:  Luke Colson 
Head of Production:  Kate Berry 
Managing Director:  Jennifer Sofio Hall 
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COLOR
Color Studio: a52 Color
Colorist: Paul Yacono
Color Assistant: Corey Martinez
Color Producer: Jenny Bright 
Executive Producer:  Thatcher Peterson
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SOUND
Music Company:  Indestructible
Composer:  William Hunt
Final Mix:  Wave Studios
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