Nissan Rebrand
Global rebrand campaign for Nissan, a first update in 20 years. We created 2d & 3d logos, End Mnemonics, a launch film, and individual logo ‘expressions’.
The logo was revealed through a film illustrating the dawn of a new day for Nissan. The film introduced a system that allows for contextual mnemonic expressions - the logo can be made from Cherry Blossoms in spring or in winter can be expressed through snowflakes.
Nissan New Dawn Brand Film
Nissan Rebrand Case Study
Nissan End Mnemonic
Solo Expressions
Agency : TBWA\CHIAT\DAY\NY
Global Creative Director: Mark Sheldrake,
Nissan United Executive Creative Director / Head of Design: Chris Rowson
Motion Graphics Designer: Seokmin Hong
Global Account Director: Aisha Lo
Post Production
Design Studio: Elastic
Creative Director: Duncan Elms
Designers: Carlo Sa, Gryun Kim, Jan Sladecko, Kaya Thomas, Nadia Tzuo, Brandon Parvini, Lynn Cho, Min Shi, Albert Albaladejo
Concept Art & Look Development:
Nahuel Salcedo, Damian Sendin, Lilen Herrera, Koji Obara, Mariano Abel, Fede Kanno, Alex Levinton, David Kvien, Job Menting, Rutger van de Steeg, Matias MastrogianoProduction: Ailin Brunner, Lucia Gutkin
Storyboards: Vince Wei
Lead Compositor: Martin Karlsson
CG Artists: Chris Clyne, Jun Kim, Seunghyuk Kim, Jose Limon, Ian Ruhfass, Scott Nishiki, Joe Paniagua, Weiyo Sha, Yuo Tengara
C4D Animators & Compositors: Gryun Kim, Yongsub Song, Brandon Parvini, Jan Sladeko, Aziz Dosmetov, Lee Buckley
Editors: Jessica Ledoux, Rachel Fowler, Martin Hsieh
Senior Producer: Paul Makowski
Executive Producer: Luke Colson
Head of Production: Kate Berry
Managing Director: Jennifer Sofio Hall
COLOR
Color Studio: a52
ColorColorist: Paul Yacono
Music Company: Indestructible
Composer: William HuntFinal Mix: Wave Studios
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